Island Thrive: Conversations with Business and Community Leaders.

Uncovering your X-factor with Isabelle Mercier-Turcotte

February 16, 2021 Smart Dolphins IT Season 2 Episode 11
Island Thrive: Conversations with Business and Community Leaders.
Uncovering your X-factor with Isabelle Mercier-Turcotte
Show Notes

In this episode of Island Thrive, Paul and Dave chat with Isabelle Mercier-Turcotte about tried and true practices to business success. Isabelle shares her insights on the timeliness of education-based marketing. She recommends business leaders focus on educating their clients while listening more closely (than ever before) to their needs.

At the heart of this episode is uncovering your X-factor, that is how to get your clients to "know, like and trust you" while you navigate common business challenges, such as overcoming fear, building your culture and making tough trade-offs for example, saying goodbye to the mammoth client. Despite these business-specific growing pains many face, Isabelle reminds us to treat ourselves like our million-dollar client.